Last week, we had the absolute pleasure of picking the brains of three of Vancouver’s finest social media-savvy fashionistas: Myriam Laroche (Founder of Eco Fashion Week), Kathleen Ong (Evangelist at Wantering), and Grace Carter (Social Media Senior Manager at Aritzia). Whether or not our event attendees’ work experiences were directly related to the fashion industry, we know they walked away with lots of valuable nuggets on how to devise and build on an effective social media strategy.
Social media may very well be the perfect accessory that any brand or company can wear, but we were reminded that it isn’t “one-size-fits-all”. Here are some of the thoughtful questions and carefully crafted answers gathered from the night:
How do you determine which platforms are most conducive to populate?
One of the first orders of business that needs to be addressed when finally making the decision to enter the vast social media realm is deciding which platform(s) to conquer.
It is a requisite to be very familiar with each social media channel available and what they can afford. Sure, Twitter and Facebook may seem to be the go-to platform giants, but that doesn’t mean they’re the only ones, or the right ones, for you. Take a step back and review the goals and objectives of your product or business. The next step would be to closely evaluate and understand your target audience. Find out where your niche audience actively is, and spread yourself across the digital space accordingly.
Myriam Laroche shared some insight on her digital baby, Eco Fashion Week. She has found that with their respective burgeoning online community, Facebook and visually rich media appear to go hand-in-hand and continue to be well-received.
It is important to grasp that each platform attracts unique audiences and demographics. Tailor your content strategy in …