How To Rank Social Media Pages On Google
This post is about the specific factors that Google looks at when deciding on how to rank the pages on Facebook, Google Plus, Twitter, and You Tube.
The video above is on the factors specific to You Tube videos, which are a very complicated thing in themselves, probably the most complicated out of all the social media sites.
You Tube videos are mostly shown on a Google search because they think that people like to see video results for lots of different things, and they own You Tube.
Some searches don’t really apply, although it’s not clear how they decide which searches they think that people want to see videos for.
The title and description and tags are the first way that Google determines the relevance of your video, and the only other way they can tell it is good is by the engagement stats.
By that, I mean the bounce rate of the video, the amount of social shares, comments, subscribers, the popularity and page rank of the channel, the amount and quality of back links leading to it, the amount of views, but most importantly, the amount of interested viewers.
Bounce rate and engagement is so much more of an important factor on You Tube, because it’s the only metrics they can really trust, as Google don’t really have the technology to be able to look into the video themselves, via the crawling spiders.
That doesn’t mean insects, I mean the robots that travel through the wires, indexing and determining the quality and relevance of pages.
Without putting too fine a point on it, if you haven’t got the talent to make a good video, then hire someone who can, and aim at a popular search, with the hope that …