Social Media and LinkedIn – Why Should I Care?
Australia was initially slow in its take up of social media, but in the last couple of years, we have come to lead the world. The main growth is coming from Generation X and Baby Boomers as they catch up with the youngsters. And they have approached social networking and social media with a very different mindset – it’s all about generating value for their business or to do their job better.
One of the main drivers of business value is the attention Google now gives to content on social media in its search rankings. Essentially, Google rewards both fresh content and original content – and that’s where social media platforms, such as LinkedIn, slaughters the traditional website. Virtually all the content on LinkedIn is user-generated and so it’s fresh and original and there is lots of it. Businesses trying to generate content on their websites in order to rank highly on Google cannot compete with the sheer weight of what users generate every day.
The other core driver will increasingly be the formation of LinkedIn’s professional customer networks. Businesses not involved with such customer networks will be at a growing disadvantage, and excluded from buying decisions and information flows. These online communities are forming in many professional and management areas, and LinkedIn Groups is the platform they use (over 100 million people can’t be wrong!). Most are still full of spam (generated by old fashioned marketers ‘telling and selling’); a few are not. They are rigorous in prohibiting self-serving behaviour. Here’s a few groups (or professional customer networks) that don’t:
Get Booked Out: The Marketing Group
- Sales Masterminds
- Business Evolution
- What should a business do to get started on social media?
Here are the 5 simple steps to get rolling:…