What are your goals? Just because you heard what other companies are doing, that does not mean that social media works magically for you. Like all marketing tactics, it requires caring and a clear vision of the framework. Your tweets, posts and all comments should be coordinated to achieve the ultimate goal, which is to established rapport, build your brand and increase sales.
To exploit the potential of this fabulous marketing tool, you must first determine whether social media can meet your goals and objectives. Consider the following 10 reasons why a social media strategy can be worth your investment in time and resources:
Companies that use traditional marketing methods (eg direct mail, print adverting, surveys, focus groups and more) often spend millions to locate their target markets. Where are the people who are most likely to buy your products and services? Establishment of a social media strategy will help you understand where you target market spends their on line time. You can search by their groups and fan pages on Facebook, start-up accounts on social bookmarking sites like Digg or StumbleUpon, and check who links to your site to see who is interested.
It is said that what they like
Social media allows companies with small budgets the opportunity to know what people are saying about them (and others) in their industry without having to pay large sums of money on market research. With your ear to the ground on social media, you will be the first to know if your product works or if changes must be made. Your brand need a makeover? You will find it here first.
Whatever people are saying about your business, it’s important to know. What motivates them? What are your problems. A focused social media marketing program will elevate the feedback from your customers so you can address any concerns and implement change that will minimize the recurrence of less than positive results.
Is this your new business? Or is it for some time, but have not been using social media? Start a fan page on Facebook and a business account with Twitter is a kind of movement in a new neighborhood. You can submit, organize meetings and conferences on topics of interest. Friends and fans will soon start inviting their friends to see what happens. It is an effective way links for sale.
Also created a brand may be deprived of potential customers. Through social media, you can find out what existing customers online community of belonging. These places can become portals to a wider audience for products and services. And do not forget that customers can spread the word about you to those entities. Interest to them useful and interesting content, contests and gifts, etc. They will soon tell their friends and colleagues to check out.
It gives information
A big advantage to using social media is’ “give and take”integrated. While large companies pay people to give their comments, you can solicit comments and opinions through your posts and fan sites for free. Then the channel to improve your products, your brand image, etc. When you listen and respond to advice your clients, your suggestions and criticisms, they begin to feel invested in you.
It provides a test for the public
No company wants to launch a new product or concept out there, without a test. You can enjoy your pool media groupies to find those who are ready to test their ideas and give you useful information before you start. The pages of the media offer places where people interested in your ideas have already been fulfilled, so you do not have to have an “all or nothing” for beta testing.
It emphasizes the personality of your business
Engage through social media lends itself to more personal contact with customers. You can prevent the window and impersonal faceless people know who you are. Commenting on the conversation, posting blogs, inviting and allows customers to communicate with you and your brand. This strengthens relationships over time.
It allows you to access
Fans, friends and supporters have direct access to you. Contrary to the media days before the social, where consumers often had to deal with companies they perceive as inaccessible, you can respond quickly to customer problems and frustrations before the ball in a big mess. Similarly, being able to personally respond to positive feedback reinforces the ties by giving people the thinking that their opinions count.
It allows you to share
Through social media, you can create all kinds of content and send it in one place. Create movies, write articles and post blogs and podcasts to your pages where anyone can access it. You can connect in a fun and inventive, because there are no rules for how to best reach your target audience so you can mix and appeal to everyone. Sharing also get people to hand back and gives you access to resources and links that may be valuable to you.
There are a lot of things that social media can do for your business. Develop a tactics that allows it means that you need to think about what you want to achieve this year and how social media is part of the plan. One of the benefits of social media strategy is that you can customize the tools available to meet your needs. You can choose to focus your sites that appear to offer the best return on investment, taking “wait and see” stand out more.
Ultimately, your customers are all conversations in social media, with or without you. You can choose to participate or not. But if one considers that the potential social media marketing offers, it might be worth you’re while at least begin to explore the possibilities it offers.
New Digital Media, Inc. NDMI is a privately held corporation that specializes in building your social media network for the purpose of driving targeted prospective customers to your business.
For the past nearly two years, we have been building and testing the effectiveness of social media sites like Twitter, Facebook, LinkedIn, My Space and others with one primary goal:
This is the timeless business revenue building success formula.
Step 1: identify and discover what works in attracting targeted prospective customers to your offer.
Step 2: convert the targeted traffic to buying your offer.
New Digital Media, Inc. has discovered efficient and effective techniques that allows us now to offer the work required for Step 1 to those who quite frankly have better uses of their time.