For quite some time I have been concerned that Marketing and PR staff at major companies are scared of social media. This might sound crazy or uneducated, but these are common reasons why they will not allow their companies to have a Facebook page:
- No time to maintain it
- No budget to maintain it
- People will use it to cyberbully each other.
- People will talk badly about the company there.
The first two are fair enough and are things that may be developed into the next budget, but the other two sound like the only “research” or knowledge they have on the topic comes from a mix of tabloid sensationalism and their own assumptions. It is clear that most of these marketing “experts” are out of touch and have not been keeping up with modern trends.
If people are going to talk poorly about your company, they will do it regardless. By making a Facebook page for your company, any posts on there will be able to be addressed by you. If someone has a complaint about your company, you can reply to them asking for them to inbox you. You can resolve it privately. Chances are this person will change their mind and stop talking poorly of you on the internet. Another thing that can happen is that your other fans may notice this and defend you. This happens surprisingly often, when your fans stand up for you, the issue can resolve itself without you even having to step in. If anyone else happens to see the post, they will probably be impressed by the fan’s loyalty.
It is also possible to delete comments / prevent users from posting on your wall if they are really going out of their way to harass your page.
Facebook Fan pages and …