What are your goals? Just because you heard what other companies are doing, that does not mean that social media works magically for you. Like all marketing tactics, it requires caring and a clear vision of the framework. Your tweets, posts and all comments should be coordinated to achieve the ultimate goal, which is to established rapport, build your brand and increase sales.
To exploit the potential of this fabulous marketing tool, you must first determine whether social media can meet your goals and objectives. Consider the following 10 reasons why a social media strategy can be worth your investment in time and resources:
Companies that use traditional marketing methods (eg direct mail, print adverting, surveys, focus groups and more) often spend millions to locate their target markets. Where are the people who are most likely to buy your products and services? Establishment of a social media strategy will help you understand where you target market spends their on line time. You can search by their groups and fan pages on Facebook, start-up accounts on social bookmarking sites like Digg or StumbleUpon, and check who links to your site to see who is interested.
It is said that what they like
Social media allows companies with small budgets the opportunity to know what people are saying about them (and others) in their industry without having to pay large sums of money on market research. With your ear to the ground on social media, you will be the first to know if your product works or if changes must be made. Your brand need a makeover? You will find it here first.
Whatever people are saying about your business, it’s important to know. What motivates them? What are your problems. A focused social media marketing program will elevate the feedback from …